Cookie Policy

Last Updated: June 2026


Like most professional e-commerce websites, the JIA Active website ("we", "us", or "our") uses cookies and similar tracking technologies to enhance your browsing experience, provide our services, and understand how you interact with our platform.

This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences in accordance with UK data protection laws, including the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

WHAT ARE COOKIES?

Cookies are small text files containing modest amounts of data that are downloaded and stored on your computer, smartphone, or other device when you visit a website.

Cookies perform many different jobs, such as letting you navigate between pages efficiently, remembering your shopping basket items, preserving your preferences, and generally improving your user experience. They can also ensure that advertisements you see online are more relevant to you and your interests.

THE TYPES OF COOKIES WE USE

We categorise our cookies into four distinct groups. Aside from "Necessary" cookies, which are legally permitted to run because they are required for the website to function, we require your explicit, active consent to place cookies on your device.

  • Necessary Cookies (Always Active): These cookies are absolutely essential for the operation of our website and cannot be switched off in our systems. They enable core functionality such as secure log-ins, page navigation, and holding items in your shopping cart as you move through the checkout process. You can set your browser to block or alert you about these cookies, but critical parts of the site will not function as a result.
  • Performance & Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular, and see how visitors move around the website. All information collected by these cookies is aggregated and completely anonymous. If you do not allow these cookies, we will not know when you have visited our site.
  • Functional Cookies: Functional cookies enable our website to provide enhanced functionality and personalisation, such as remembering your region, currency settings, or language preferences. They may be set by us or by third-party providers whose services we have added to our pages.
  • Targeting & Marketing Cookies: These cookies may be set through our site by our advertising and marketing partners (such as Google or Meta). They may be used by those companies to build a profile of your interests and show you relevant adverts on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

THIRD-PARTY COOKIES & SHOPIFY TRACKING

Because our platform is powered by Shopify, several technical cookies are managed directly by Shopify Inc. to support storefront operations, secure checkouts, and prevent risk or fraud.

Additionally, we use Shopify’s custom pixels and third-party analytics integrations (such as Google Analytics) to optimise our customer experience. These third parties set their own tracking technologies via our site, over which they retain operational control. We highly recommend reviewing their respective privacy and cookie policies for detailed information on how they handle your data.

HOW LONG DO COOKIES STAY ON MY DEVICE?

The length of time a cookie stays on your device depends on whether it is a "session" or "persistent" cookie:

  • Session Cookies: These are temporary cookies that expire and are automatically deleted the moment you close your web browser.
  • Persistent Cookies: These remain on your device until they reach a set expiration date or until you manually delete them. They allow us to recognise your device upon your return.

MANAGING YOUR COOKIE PREFERENCES

Under UK law, you have full control over the non-essential cookies we use. You can manage, alter, or completely withdraw your choices at any time through the following methods:

  • Our Cookie Consent Banner: When you first visit our website, a cookie banner will appear asking for your preference. In compliance with UK regulations, you can choose to click "Accept All", click "Reject All" (which immediately blocks all non-essential tracking), or customise your specific choices via the settings tab. You can re-open these settings at any time via the "Cookie Settings" link located in our website footer.
  • Your Web Browser Settings: Most web browsers allow you to refuse to accept cookies or to delete cookies that have already been stored. The methods for doing so vary from browser to browser, and from version to version. Please note that blocking all cookies (including essential ones) will have a negative impact upon the usability and checkout functionality of our website.

CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for operational, legal, or regulatory reasons. Please re-visit this policy regularly to stay informed about our use of cookies and related tracking technologies.

CONTACT US

If you have any further questions about our use of cookies or how we protect your privacy, please contact us at:

  • Email: hello@jiaactive.com
  • Postal Address: 124 City Road, London, EC1V 2NX